In any type of business, good customer management is essential. To make this task easier, more and more companies use CRM (Customer Relationship Management) software and applications allowing them to manage all their customer relationships from a single site, and in a coordinated effort among all the company’s employees.
This way, they can control all interactions between their company and their customers: calls, meetings, e-mails, purchases made, complaints, compliments and incidents related to products or services offered. The analysis of this data provides for better decisions in customer relations, and allows for information provided by customers or users to improve the services of the company.
CRM is more than a simple directory or database to use for advertising campaigns or commercial actions. CRMs put the customer or user at the heart of the business and help the company plan and develop its future strategies and improve its products and services.