Link building, that is, obtaining links on other websites that point to yours, is one of the major pillars of search engine optimization (SEO). Google achieved its dominant position among search engines thanks to a technology called “Pagerank”, which measures the number and importance of links between websites. Each link is like a vote to the destination site, and the sites with more votes give more weight to the links they publish because they have a better reputation. Therefore, one of the secrets to boost traffic from search engines is to get many quality external links.
On the other hand, there are also less recognized sites. If your site receives too many links of this type, it could have the opposite effect. You could have worse search engine results, or even be penalized and be, temporarily excluded from search results. This is because search engines, especially Google, have very strict guidelines regarding link building, and violating those guidelines can be a big problem for your business. For this reason, link building must be done with great care, planning, and knowledge.
At Iberactiv we help you to get quality links from relevant sites, with good metrics and a good reputation. We design a link building strategy specific to your company needs. Link building is both an art and a science, a craft combining technical knowledge and commercial skills which is only mastered with experience.