Search Engine Optimization (SEO)
What is Search Engine Optimization or SEO?
Search Engine Optimization (SEO) is probably the most important digital marketing technique. Engaging visitors from Google, Bing or Yahoo! can make the difference between increasing sales or being invisible on search engines.
Millions of people access a search engine every day to get information, and perhaps make a purchase. For most sites, search engines visits represent more than 50% of their traffic. Therefore, getting qualified traffic from search engines can be the key to the growth of your business.
At Iberactiv we offer you Search Engine Optimization / SEO services which will enable you to receive quality visits to your website thanks to the natural results offered by search engines (that is, those that are not SEM / PPC) and which are based on different metrics and factors that allow them to identify the sites that best fit each search query.
Search engine algorithms take into account hundreds of factors when ranking a website. The weight they give to each of the factors is constantly changing, and companies are trying to adapt as quickly as they can. Therefore, SEO is an ongoing task requiring lots of specialized work and research.
SEO Optimization On-page/ On-site
These are the content and navigation structure of the Web site improvements, so the search engines understand it better. Based on an analysis of current traffic (if there is one), the company’s business model, and demand on the Internet, and what people look for most in the main search engines, we improve the way the site is presented. Users will have a better browsing experience and the site is more attractive to search engines.
It consists of improvements to both the programming level of a site and the server where it is hosted, to make the site load faster, safer and with fewer errors, one of the most important aspects of search engine optimization nowadays.
The number of people browsing the Internet from mobile phones is increasing, and this is why search engines now give maximum importance to the loading speed of the site and its adaptation to mobile phones.
SEO Optimization Off-page/ Off-site
The SEO off-page or off-site isthe optimization of links from external sites that point to a specific web site.
For anyone to find a site on the Internet, it must be advertised on other Internet sites. The more external sites appear, the more people will find it, and so will search engines. Looks super obvious and simple, doesn’t it?
Well, in practice, it’s a lot more complicated. We advise you to read more about our link building service to understand how it works.
Iberactiv’s SEO approach
As with most online marketing aspects, SEO is not an exact science. Strategies that work for one company may not work for others, even if they are part of the same market or the same region.
For this reason, it is very important to hire professionals who can explain in detail everything about search engine positioning, how to plan it, how to set goals and measure results. You will soon discover there are many topics and misconceptions about SEO. Together we can decide the best strategy for your company.
At Iberactiv, besides implementing SEO actions for your business, we measure and analyze results to assess whether the steps we have taken are working, or if it is necessary to modify the SEO strategy. And mainly: we explain everything very clearly.
SEO for the education and language markets
Since we have naturally specialized in the education market, in particular, the language market, many will wonder what is different about the use of SEO for education and languages from other business sectors. In reality, SEO techniques are the same for any sector, but each one has its particularities. Knowing them can help us to better define the strategy of each company, and with our considerable experience in the education and language travel sector, we can better advise you better on these particularities.