Knowing the visitors to our website is crucial to selling more effectively. Knowing your customers and enticing them to visit your website on a recurring basis is the best method for increasing sales. Web analytics is our best ally to know how people are visiting our website and how they behave when they interact with our site.
The analysis of this information is the starting point for the development of our business strategies, both for the optimization of the Web, allowing us to detect and correct user problem areas, and for the development of effective digital marketing actions.
More visually, we could say that Web Analytics is the thermometer that indicates whether our site is healthy or if it is necessary to apply some type of treatment to help it recover from disease.
At Iberactiv we analyze the information provided by data, reach conclusions about the state of the website and propose the most appropriate solutions for each customer.