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Email Marketing

Email marketing, contrary to popular misconception, is still a powerful promotional tool on the Internet.

Do you receive many promotional emails from different companies? How many of these electronic newsletters catch your attention and motivate you to buy?

Sending customers email newsletters on the latest developments in your company (products, services, changes in schedules, etc.) or offers and promotions will help to retain existing customers and expand your network of contacts.

Undoubtedly, Email Marketing, when properly used, is a powerful ally to selling more product. It can help you increase your potential customers and make yourself known in the market. But for it to work properly, there are several things to keep in mind.

  • Comply with the laws

    To begin with, any offer you do by email must comply with digital legislation. Otherwise, you could have administrative and financial complications. We always advise compliance with digital laws, or we recommend a specialized lawyer for specific cases that don’t fall within our competences.

  • Define your audience

    Another basic requirement for any Email Marketing strategy to work properly is to have an updated, well-segmented,quality database, to be able to send messages to different customer profiles. The more defined and better we know these customers, the more we can customize the content of the messages we send them.

  • Create effective promotional emails

    Every company is a different world, and it is important your email marketing is adapted to the interests of your audience. Before we start sending emails, we study your business, your competition, and your current situation, and define with you the contents that are the most interesting for your audience. The next step is to create an attractive design for the emails that identifies with your brand, so your emails are opened and visited by your customers.

  • Platforms for sending emails

    At Iberactiv we work with efficient and reliable email delivery platforms guaranteeing emails will be sent without problems, and allow us to measure the performance of each campaign. We integrate your website into these platforms so you can attract subscribers under current legislation, and we help you keep your subscriber base up to date.

  • Guaranteed data protection regulations

    We all hate spam. Our team works with technologies and processes that comply with international data protection regulations, so you do not have any problems when sending commercial emails. We also guide you in the best way to do commercial research in a legal and non-intrusive way, so you can have better results in attracting new clients.

  • Performance reports

    At Iberactiv, in addition to implementing emailmarketing campaigns, we also analyze their performance to further improve your conversion rates. All these data are used for improving the subsequent emails to be sent.

Your first time in Email Marketing?

At Iberactiv we take care of defining the whole email marketing strategy with you from scratch, and explain to you how it works. Whether you’ve already sent promotional emails before, or this is the first time you’ve done so, our team will carefully examine your case to determine the most effective content, email design, and your potential audience.

As with all our services, it is important you understand how email marketing works, and together we decide the best strategy for your company.

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