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CRM - Customer management

In any type of business, good customer management is essential. To make this task easier, more and more companies use CRM (Customer Relationship Management) software and applications allowing them to manage all their customer relationships from a single site, and in a coordinated effort among all the company’s employees.

This way, they can control all interactions between their company and their customers: calls, meetings, e-mails, purchases made, complaints, compliments and incidents related to products or services offered. The analysis of this data provides for better decisions in customer relations, and allows for information provided by customers or users to improve the services of the company.

CRM is more than a simple directory or database to use for advertising campaigns or commercial actions. CRMs put the customer or user at the heart of the business and help the company plan and develop its future strategies and improve its products and services.

Although each customer management system is different, CRM generally includes four key areas which align with the company’s interests: sales management, marketing, customer service or after-sales service, and personnel management.

At Iberactiv we help you manage your clients and advise you on the types of CRM tools that best fit your needs and your budget. Simplify your contacts, save time, build customer loyalty and detect niche markets with the help of CRM.

Gestión de clientes

The CRM solutions we work with will allow your business to manage customer acquisition and customer loyalty campaigns in a much simpler and more effective manner. You will be able to segment your customers and customize commercial communications according to their profiles, so your conversion rates are higher. Once you start using these tools, you’ll wonder how you’ve been able to work for so long without them!

With Iberactiv your customer management will have:

  • Time-saving

    Automating CRM processes will help you spend less time on many routine and repetitive tasks so you can focus on what’s really important: defining the goals and strategies to achieve success in your business.

  • More loyal customers

    The use of CRM not only means significant savings when it comes to gaining new customers, but it also significantly increases the loyalty of people who have previously had contact with your products or services, and build repeat customers.

  • Better team communication

    Another strength of CRMs is the ease of communication between all team members and company departments throughout the sales cycle. By having centralized information it can be shared and used by all business areas.

  • Increased responsiveness

    One of the main advantages of CRMs is they allow for a history of customer interactions. By analyzing the most common problems and complaints, we can detect recurrent incidents and propose improvements. Active listening to these interactions can also be very useful in detecting new needs and market niches.

  • CRM from the cellphone

    We are aware of the importance of mobility in the business world. That’s why the CRM solutions we propose are accessible on your cellphone. You’ll be able to check all the information on customer relations and management from anywhere.

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