Online marketing for the education sector and language schools
Iberactiv’s journey through the online world led us naturally to the education sector, which we have welcomed with open arms. This has helped us find a more humane side of marketing, one done to educate and promote people’s personal growth.
The general techniques of online marketing apply to any business sector. For this reason, we can provide services for companies belonging to any market. If a client works in a sector that is new to us, we study it thoroughly before starting a project.
However, our experience of over 15 years in the education market, especially language schools, adds a competitive advantage for your school.
When it comes to schools in general, and language schools in particular, our team has gained experience from the all the successes, and mistakes, we have experimented with over the years. We have several clients in the education sector, especially language schools, and when we find something that might work well for a school, we immediately test it with other similar clients.
Advantages of digital marketing for Iberactiv schools
- We have gained experience from the successful initiatives used by other schools. You’ll avoid many of the mistakes we’ve made in the past.
- We know many companies in this market, and we can easily compare what they are currently doing on the Internet, and what might work for your school.
- We have a solid network of contacts in the education market, allowing us to promote your school broadly.
- Our contacts will allow you to establish collaborations with other companies that offer services complementary to yours.
- We work with technologies schools often need, and we can easily implement them for your school (Moodle, online tests, surveys, etc).
SEO for the education sector
What makes us different from other companies is search engine positioning / SEO for the education market. Also our wide experience, knowledge of integral factors, and all the techniques we have personally tested that have proven successful for other schools.
The highly competitive Internet education market makes it necessary to identify microniches that are best suited to the potential audience of each school. Therefore, we stay ahead of the curve and look for any new opportunities that may prove useful to you.
At the same time, we closely monitor changes in the market, and we can nimbly take action for your school to adapt to those changes.
Special services for schools
This is the most widespread online learning platform in the world, and also the most complete. With Moodle, you can create very complete online courses, with lessons, activities, collaborative tools, and much more. Moodle is scalable, easy to use and can be implemented at very affordable prices.
Create and resell your online courses on this platform designed to create simple, intuitive, easy to use, and easy to manage courses.
Many schools want to offer online exercises and tests to assess the level of knowledge of their students or Internet users in general: language level, cultural knowledge, exam simulations, etc.
Knowing the opinion of your students and teachers is an important part of any business, especially education. Instead of offering paper forms to conduct these surveys, and then spending hours collecting the results, we help you set up and work with LimeSurvey, one of the best programs of its kind on the market.