Web Analytics

Knowing the visitors to our website is crucial to selling more effectively. Knowing your customers and enticing them to visit your website on a recurring basis is the best method for increasing sales. Web analytics is our best ally to know how people are visiting our website and how they behave when they interact with our site.

The analysis of this information is the starting point for the development of our business strategies, both for the optimization of the Web, allowing us to detect and correct user problem areas, and for the development of effective digital marketing actions.

More visually, we could say that Web Analytics is the thermometer that indicates whether our site is healthy or if it is necessary to apply some type of treatment to help it recover from disease.

At Iberactiv we analyze the information provided by data, reach conclusions about the state of the website and propose the most appropriate solutions for each customer.

What can we do for you in Web Analytics?

As expert consultants in Web Analytics, we identify what specific data should be measured and how to measure it. These are the keys that allow us to define the best actions for your business.

Our team uses the Google Analytics (GA) tool. It is an exceptional resource which allows us to access detailed statistics with information about visitors to a website and their behavior within it.

That detailed information about the navigation in your Web site is what we use to analyze the traffic that is coming to your site, and propose solutions for detected problems, or enhance the best browsing trends of your site.. Further, we b apply web analytics to other marketing strategies including search engines optimization (SEO) and search engine marketing (SEM).

With Iberactiv your Web Analytics will have:

Clear and defined objectives

The most effective way to achieve Web analytics results is to clearly define metrics and objectives. At Iberactiv we analyze your business objectives and help you define the KPIs (Key Performance Indicators), the measurable and quantifiable metrics that can be of best value to your company, and the most appropriate actions to achieve them.

Navigation patterns and behaviors

After the analysis of segments and data, we define the navigation patterns within your website, identify user behaviors and assess the performance of each action, both those that take place within the website, and those external to the site such as advertising actions in social networks / Adwords or Email Marketing.

Implementation of Web Analytics Tools

Our Web Analytics services include the implementation of all the tools necessary to measure results on your website. We adjust them according to the strategy and objectives we have set for your specific case: we define filters, views, segments, custom reports, dashboards, etc.

Custom Reports

At Iberactiv we send our customers regular reports so they know what is happening on their website. Our team selects the information, extracts the results of specific value for your company, and proposes improvements to increase the performance of your site. Everything in simple language, easily understandable by anyone, even someone without knowledge of web analytics.

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